Trademark owners beware: augmented reality can pollute your brand -- written because of "the leak in your home town"

International – Trademark owners beware: augmented reality can pollute your brand

By Adam Smith
July 07 2010

There’s a new form of trademark infringement on the horizon. For the past few years, brand owners have been scratching their heads over what to do when third parties use their trademarks in online games and virtual worlds. The merging of parody, free speech and trademark infringement has led brands into some murky waters. Now programmers have come up with a new way to play with brand value: augmented reality.

It is an innovation that connects the real world with the virtual world: for example, physical branded products can be augmented in real-time with digital images. Point your camera phone at the logo on a BP service station and the screen displays the now infamous Helios with a gushing oil pipe bursting from its centre. This topical example is the basis for the first brand application of the system.......

“the leak in your home town” was featured on WIRED’s Beyond the Beyond

“the leak in your home town” featured on Turbulence's Networked Performance Blog

“the leak in your home town” was featured on Turbulence's Networked Performance Blog.

"the leak in your home town" showing at {S0NiK} Fest and Synthetic Zero Event at BronxArtSpace

{S0NiK} Fest and Synthetic Zero are putting on a joint event on Sat July 3, 7pm-10pm and Wed Jul 7 6pm-9pm at BronxArtSpace. The event will be free (donations accepted). The events will be part of the Bronx Culture Trolley. Note: the art exhibit will also be open Fridays and Saturdays 2-7pm from July 3rd to July 17th.

"the leak in your home town" documentation of BP oil spill augmented reality app

The "leak in your home town" is a iPhone app that let's users see the BP Deepwater Horizon oil spill when ever they see a BP logo. User simply launches the app and aims their iPhone's camera at the nearest BP logo. What the user sees is the broken pipe which coming out of the BP logo, and out of the pipe comes the oil, pluming upward.
This project was created by Mark Skwarek and Joseph Hocking and is a work in progress.

Artist talk on July 10th for the Urbanity show

I will be part of a artist talk on July 10th for the Urbanity show.

Mark Skwarek and Joseph Hocking will be showing at the Brooklyn Experimental Media Center (BxmC) Open Garage 1.0. Tuesday, June 15, 2010 - 7:00pm - 10:00pm!

"the leak in your home town" mentioned on Eyebeam's Reblog

"the leak in your home town" was mentioned on Eyebeam's Reblog.

Occupation Forces Mentioned on Eyebeam's Reblog

Occupation Forces was mentioned on Eyebeam's Reblog-

"the leak in your home town" project --- showing at BOS Cabaret 2010 June 5th and 6th

"the leak in your home town" project will be showing at BOS Cabaret 2010 June 5th and out door installation thru the 6th-
The main event will be Saturday, June 5th at
319 Scholes Street -- BUSHWICK!!!! [this is actually next door to the first building I lived in Brooklyn ^^]
7-11pm
Watch the video, this looks like a fun time!

the leak in your home town -- create your own oil spill with augmented reality

Check out my new project [w joe] "the leak in your home town"-
Create your own oil spill in your local neighborhood with “the leak in your hometown” app currently for the iPhone 3GS and coming to the android. Take your mobile device to your local BP gas station and launch the app. Use the app to look at the BP logo and see the broken pipe and clouds of oil emerge from the sign.

Children of Arcadia was referenced in the piece Brandon Schapekahm: serious games at the Scholarly Community for the Globalization of the Middle Ages by Ana Boa-Ventura ^^ .

Thomas Burns and Anthony Musich's 2084 Final 3d Screening

Thomas Burns and Anthony Musich of Raccoon Eyes Studios final 3d screening today!

6 and 8pm 5-26-10 [tonight] at the Dibner Building's Pfizer Auditorium. All are welcome!

Bushwick Open Studios Cabaret is showing Occupation Forces

Bushwick Open Studios Cabaret is showing Occupation Forces

Nickdutnik interview w Joseph Hocking about Occupation Forces

Nickdutnik interviewed Joseph Hocking about our project Occupation Forces while he was in Bilbao, Spain.
Joe's interview should come up around minute 4:00. Good work Joe!

Occupation Forces on Spanish Online Magazine MODERNIKA

MODERNIKA Magazine -- Audiovisual de Experiencias did a article on our project Occupation Forces during the Technarte 2010 show. We are featured around time 1:34.

Children of Arcadia showing at URBANITY

(An Exhibition of Collage, Mixed Media, Painting, Photography, Real Time 3d Graphics & Video Installation)
ART: Melissa Dyanne Bartlett, Jillian Brall, Rhett Jones, Daryl-Ann Saunders. MUSIC: DJ Mambo Blue, Christina B. VIDEO: Rhett Jones. 3D GRAPHICS: Mark Skwarek, Joseph Hocking, Arthur Peters and Damon Baker. CURATOR: Daryl-Ann Saunders.
***[note in the image above the full credts for COA are not shown- they should be fixing it soon]

Occupation Forces Doc From The Intermedia Festival 2010

View Occupation Forces at Intermedia Festival 2010 in a larger map

Here is documentation from a the Intermedia Festival where Occupation Forces was recently shown. This was one of the First large scale augmented realities shown on a mobile device. The map shows the locations of the individual augmented realities along w video.