Sunday, September 5, 2010

Hyper Allergic Review

Full article here -- Hyper Allergic Review

"One of the most awe-inspiring pieces in the show is Mark Skwarek & Joseph Hocking’s timely “the leak in your home town” (2010). Considered a “logo hack,” the artists have created an iPhone app (not available on iTunes or online yet) that allows users to hold up their iPhone cameras to the BP logo on the floor of the gallery, which is then transformed into a digitalized crude oil spill. It’s a fascinating technological trick and a type of corporate hacking that artists are only starting to experiment with. After my fascination subsided, I felt a sense of concern as I imagined how companies will eventually find ways to hook into the cool factor of these innovations and warp it into yet another means of advertising (think Foursquare)." -- Article by Hrag Vartanian

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