Is the age of virtual and augmented reality, long anticipated, finally upon us? Exploring Future Reality is a full day event with faculty researchers and industry experts delivering lightning talks, presentations and interactive demos. The discussion will focus on the impact of VR/AR on the media and technology industry, including best practices for storytelling, prototyping, and distribution.
DATE + LOCATION
Thursday, November 10th, 2016
8am-6pm Viacom White Box Theater
1515 Broadway, 1st Floor
New York, NY 10010
Enter at 44th and Broadway
What is Reality? How AR and VR will change the world...
The Business of VR: Industry forecast and business model insights
Experiments: Practitioners share best practices
Master class with Envrmnts from Verizon Labs
Technical Horizons: Device and hardware forecast
Startup pitch session
Networking + cocktails
Ben Johnson, Marketplace Podcasts Steve Feiner, Columbia Ken Perlin, NYU Chaki Ng, Viacom Isabelle Bourduas, Minority VR Resh Sidhu, Framestore Brett Leary, Digitas Marc Maleh, RGA Jessica Lauretti, RYOT Kelly Alfieri, New York Times Chris Hercik, Time Inc. David Liu, Viacom Sowmya Gottipati, NBCUniversal Helen Situ, NextVR Christian Egeler, Verizon Winslow Burleson, NYU Mark Skwarek, NYU Michael Calvert, Sketchfab and Unity Meetup Jim Preston, FOVE Chris Bobotis, Mettle Amy Chen, NYC Media Lab Rob Ruffler, Viacom Natacha Merritt, WestSummit Capital Adaora Udoji, Angel Investor Shawn Cheng, Vayner/RSE DJ Smith, The Glimpse Group
9:00am: What is Reality?
Marketplace’s tech podcast Codebreaker will premier its new season—Can it save us? Each episode asks the fundamental questions about the technologies that consume us every day; this season will feature three personal experience stories on AR/VR.
Codebreaker'shost Ben Johnson will sit down with Columbia University's Steven Feiner, NYU's Ken Perlin, Isabelle Bourduas of Minority VR and Viacom NEXT's Chaki Ng, for an abstract and imaginative discussion: How will VR/AR technologies change society and the world?
9:45am: The Business of VR
In a keynote presentation, NYC Media Lab's Justin Hendrix will provide a business model insights, stemming from conversations at NYCML16's panel on the 3-year forecast for VR.
10:00am: Advertising and Marketing
How are new VR/AR hardware and platforms being positioned in the market? Panelists including Marc Maleh of R/GA, Brett Leary of Digitas, Resh Sidhu of Framestore and RYOT's Jessica Lauretti will discuss.
10:30am: Coffee and Networking
11:00am: Experiments with Media Companies
Pulling from their extensive list of projects, practitioners from the media industry will share best practices for production through individual flash presentations—including Time Inc.'s Chris Hercik, Viacom NEXT's David Liu, NBCUniversal's Sowmya Gottipati, Helen Situ of NextVR and Kelly Alfieri of The New York Times.
12:00pm: Master Class with Verizon's envrmnt Christian Egeler will lead a workshop on Verizon's envrmnt, a world class, all-in-one VR, AR, and 360° video platform and 3D engine.
12:30-2:00pm: Demo Expo
15+ demos of VR/AR prototypes, applications and storytelling experiments will be on display, each created by students and faculty members from across NYC universities.
2:00pm: Technical Horizons
As VR/AR hardware breaks into the consumer market, panelists Winslow Burleson and Mark Skwarek of NYU, Michael Calvert of Sketchfab, FOVE's Jim Preston and Chris Bobotis of Mettle will highlight the research agendas of leading faculty and device manufacturers. Amy Chen of NYC Media Lab will moderate.
3:00pm: Startup Lightning Pitches
Team leads from 12 early stage VR/AR startups selected following an application process will pitch their developing companies. Rob Ruffler of Viacom NEXT will facilitate.
4:15: Investor Roundtable
Immediately following the startup pitches, an expert panel of investors including Natacha Merritt of West Summit Capital, angel investor Adaora Udoji, Vayner's Shawn Cheng and DJ Smith of The Glimpse Groupwill offer their review, guidance and insider insights.